PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_品牌设计
_ NuPhy X系列
_2025
_jaja/lili
_jaja/lili
我们把这次品牌定位聚焦在一句话上：成为创作者的工具，吸引更多的创作者和想成为创作者的人，了解和喜欢我们的产品。NuPhy不只为专业玩家服务，更想成为每一个“想创作却还没开始”的人的入口。
基于这个定位，我们提出了三个关键词：开源、记录、奖励。
“开源”是一种态度。我们想为行业建立更透明的规范与标准，同时也对所有灵感的来源——无论是自然界、产品本身，还是每一个热爱创作的人——抱以感谢。大感谢，是这次品牌精神的底色。
“记录”是一种动作。我们希望在品牌的内容体系里，不仅有最终的产品，更有灵感诞生的过程：创作故事、失败案例、那些被放弃但值得被看见的尝试。让灵感不再只是结果，而是可以被感知的旅程。
“奖励”是一种连接。创作者最深层的诱惑，从来不是物质回报，而是被认可。所以我们把品牌定义为：对创作者，我们是尊重灵感、展示灵感的伙伴；对社群，我们是连接灵感、奖励灵感的平台。
这一次的VI系统，不是为了定义“NuPhy应该长什么样”，而是为了定义“NuPhy应该怎么想、怎么说、怎么连接”。它更轻、更开放、更像一个正在生长的创作者社区。而我们做的，只是把那些原本就存在的灵感，用视觉的方式，还给它们本该属于的地方。
We distilled this brand positioning into one statement: to be a tool for creators—attracting both established makers and those who have yet to begin. NuPhy aims to be not only for professionals, but an entry point for anyone ready to create.
Three keywords define this direction: Open Source, Record, Reward.
Open Source is an attitude—building transparent standards for the industry while expressing gratitude to every source of inspiration, from nature to products to people.
Record is an action—documenting not just outcomes, but the creative process, including stories, failures, and unseen attempts, turning inspiration into a visible journey.
Reward is a connection—recognizing that creators seek acknowledgment over material return. NuPhy becomes a partner who respects and showcases inspiration, and a platform that connects and rewards it.
This VI system does not define how NuPhy should look, but how it thinks, speaks, and connects—lighter, more open, and evolving like a growing creative community. Our role is simply to return existing inspiration to where it belongs, through design.