PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_品牌设计
_ NuPhy品牌升级
_2025
_jaja/lili
_jaja/lili
NuPhy是一个专注于机械键盘及DIY配件的创新品牌，本次VI系统设计旨在为其构建“艺术家的工具店·大人们的玩具店”的全新品牌印象。以“精密实用·自由兼容·个性化创造”为核心理念，品牌精神“create, Elevate, Liberate——创造·体验·解放限制”传递出NuPhy不仅是工具提供者，更是创作伙伴的品牌态度。
与市场上“高达式”圈层化拼搭玩法不同，NuPhy倡导“乐高式”的百搭创意玩法——产品更简约、更具可塑性，为用户留出自由创作空间。VI系统通过简化轴体命名体系、制定统一键帽色系规范、预留统一配件接口等策略，降低入门门槛并构建可扩展的内部生态。LOGO以“<NU> / PHY”为核心符号，传递“精密与自由并存”的品牌气质，整体视觉系统简洁理性，兼具工具般的实用感和玩具般的探索欲，助力NuPhy在机械键盘赛道中建立独特的“自由创作”心智占位。
NuPhy is an innovative mechanical keyboard brand. This VI system repositions it as “a tool shop for artists, a toy store for grown-ups,” guided by precision, compatibility, and creative freedom. Its spirit—“Create, Elevate, Liberate”—frames NuPhy as a creative partner, not just a toolmaker.
Embracing a LEGO-like modular logic, the system simplifies switch naming, standardizes keycap colors, and unifies accessory interfaces to lower barriers and build an expandable ecosystem. The “<NU> / PHY” logo expresses a balance of precision and freedom, establishing NuPhy’s unique “creative liberation” positioning in the market.