PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_品牌设计
_乐享家品牌设计
_2022
_jaja/lili
_jaja/lili
上海楽享家是新兴的食品类消费品牌,当下主要经营的范围包括大米与儿童餐具品类。其品牌理念着重为消费者提供食品以及用品的判断标准·对楽享家而言·保证产品的质量仅是最低标准,其上更要求产品的特色、文化及合理的价格空间,向消费者传达合理的产品与价格对价关系，精致生活的管道以及美食的价值。
我们从楽享家的核心文化发掘,更重要的是在商品品质的基础上提炼品牌希望为消费者传达的核心价值观
楽享家的名字就是我們希望传达的
家·是美好的避风港 开怀常乐·欣享生活
Shanghai Lexiangjia is an emerging food and consumer brand focused on rice and children's tableware. Its philosophy goes beyond meeting basic product quality standards. The brand emphasizes uniqueness, cultural value, and reasonable pricing, aiming to offer consumers a fair balance between product and price, a pathway to refined living, and the enjoyment of good food.
By exploring Lexiangjia’s core culture, we extract the key values it intends to communicate through its products.
The name “Lexiangjia” itself reflects the brand’s message:
“Home” — a warm, beautiful place;
“Joy” — happiness and the enjoyment of life.