CLENT
PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER

_乐享家
_包装设计
_乐享家大米包装设计
_2022
_jaja/lili
_jaja/lili

随着城市生活节奏的加快,人们越来越渴望回归自然、体验农耕的乐趣。谷维多小农场应运而生,旨在为消费者提供一个自然、安心、健康的生活方式。通过家庭种植的方式,让消费者在忙碌的生活中也能感受到自然的魅力。

本次包装要解决的问题是:强化品牌调性,树立健康优质的品牌形象、创造话题与互动，增加品牌曝光率、填补产品空窗期，提升传播力和关联度。

With the acceleration of the pace of urban life, people are increasinglyeager to return tonature and experience the joy of farming. Guvedo SmallFarm was born to provide consum-ers with a natural, safe and healthylifestyle.Through the way of home planting, consumerscan feel thecharm of nature in their busy lives.