本次设计以“微缩场景”为概念，将童话世界搬入现实，通过小孩子与超大植物的可爱互动，传递“热爱植物·向往自然”的纯真情感。
方案统一包装主画面与活动KV的视觉语言，并引入油种子、番茄、稻谷、胡萝卜、娃娃菜等IP形象，构建出一个充满童趣与生机的迷你农场世界，让消费者在年货节氛围中感受自然的美好与亲近。
Centered on a “miniature world” concept, the design brings a fairytale into reality, using playful interactions between children and oversized plants to express a pure love for nature.
A unified visual language spans packaging and campaign KV, while IP characters—oil seeds, tomatoes, rice grains, carrots, and baby cabbage—create a lively mini farm that brings warmth and natural charm to the New Year shopping season.