PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_包装设计
_谷维多老娘舅礼盒包装设计
_2024
_jaja/lili
_jaja/lili
采用竖向提手包装盒形态，为品牌展示提供更大面积，提升货架陈列的视觉冲击力与携带便利性。
视觉布局上，一侧以大面积的IP形象结合金龙鱼产品露出占据画面，另一侧以超大文字进行品牌传达，形成强视觉节奏。
在保留老娘舅VI基础气质的前提下，融入质朴字体风格与适度活泼感，兼顾品牌识别与亲和力。整体设计追求简洁有力、传播高效，依靠IP放大与文案强化，让礼盒在线上线下渠道都能第一时间抓住消费者注意力。
The vertical handle box enhances shelf impact and portability while providing a larger canvas for brand display.
One side features bold IP imagery alongside the Gold Dragon Fish product, while the other uses oversized typography to communicate the brand, creating strong visual rhythm.
Building on the original VI, the design adds rustic fonts and a touch of playfulness, balancing brand recognition with approachability. Simple, striking, and efficient, the gift box uses amplified visuals and copy to capture consumer attention both online and offline.