小谷嘟是一个稻谷身体的好奇宝宝。头是米粒形状,身体是稻谷粒,手臂是稻谷的外皮,眼睛有点对眼,像小朋友那样天真。我们给他加了图腾眼影——那是精灵感的记号。
他的性格很丰富:探索欲强、爱玩、会生气、会发呆、会模仿大人过家家,每天玩得一身泥。他力大无穷,但又会在玩累的时候打瞌睡。我们希望用他的动作——打瞌睡、玩耍、生气——来体现品牌的卖点:成长、睡眠、天然。
Xiao Gu Du is a curious little character with a rice-grain head and a paddy-shaped body. His arms resemble husks, his slightly crossed eyes feel childlike, and a totem-like eye mark hints at a touch of spirit.
He’s playful, expressive, and full of curiosity—exploring, getting muddy, pretending to be grown-up, even dozing off when tired. Through his actions—sleeping, playing, getting upset—we express the brand’s key themes: growth, rest, and natural vitality.