PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_包装设计
_白鲸泡泡气泡酒包装
_2022
_jaja/lili
_jaja/lili
白鲸泡泡是一款以Z世代女孩为目标人群的新锐气泡酒，以茅台镇酱香白酒为基底，打造低度数、高品质的潮流饮酒体验。本次包装设计围绕“大航海气泡酒·白鲸漂流瓶”的核心概念展开，将浪漫想象与互动体验融入瓶型与视觉系统。
瓶型提取大航海时代的望远镜造型，赋予产品探险与航行的叙事感；瓶底植入互动文案，营造“喝完才能看到”的惊喜体验；瓶身纹样融入罗盘元素，强化主题延展。色彩上采用黑白极简基调，突出香槟金与透明质感，呈现兼具高级感与年轻力的视觉风貌。引入“香水瓶”概念，将气泡酒瓶塑造为如香水瓶般的精致物件，强化在女性消费者心中的审美认同与收藏价值。
White Whale Bubble is a low-alcohol sparkling liquor for Gen Z women, crafted with Maotai-town sauce-aroma baijiu to deliver a refined yet trendy drinking experience.
Under the concept “Ocean Voyage · Message in a Bottle,” the telescope-inspired silhouette, hidden base copy, and compass details evoke adventure and interaction. A minimalist black-and-white palette with champagne gold accents, combined with a “perfume bottle” approach, positions the product as both elegant and collectible.