PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_品牌设计
_ laricare品牌设计
_2021
_jaja/lili
_jaja/lili
接手lari care的VI项目时，我们面对的核心问题是：如何在一个科技属性的品牌里，让人感受到温度？
科技与人文，听起来像是两条平行线。但我们相信，它们可以交汇成一个莫比乌斯环——没有起点，也没有终点，一面是理性，一面是感性，却在同一个面上贯通。
我们从标志局部提取图形元素，让辅助图形与标志形成紧密的视觉关联，但又不止于重复。当图形静态存在时，它是象征连接的圆环；当文字出现时，圆环与文字穿插交错，在平面上创造出新的层次。这种视觉误差带来的“莫比乌斯环”感，正是我们想传递的品牌态度：人与科技的交互，应该是通透的、有层次的、有生活的，而非冰冷与机械。
When taking on Lari Care’s VI project, the core challenge was clear: how do we bring warmth to a technology-driven brand?
We see technology and humanity not as parallels, but as a Möbius strip—where rationality and emotion exist on the same continuous surface. Extracting elements from the logo, we developed graphic forms that are closely related yet not repetitive. In static form, the circle symbolizes connection; when paired with typography, interwoven layers create a subtle Möbius-like illusion.
This visual tension reflects the brand’s belief: interaction between people and technology should feel seamless, layered, and alive—not cold or mechanical.