PROJECT_TYPE
PROJECT NAME
DATE
ART_DRICOTER
DESIGNER
_品牌设计
_ 白鲸泡泡品牌设计
_2022
_jaja/lili
_jaja/lili
白鲸泡泡是一个以Z世代女孩为核心人群的新锐气泡酒品牌，以茅台镇酱香白酒为基底，传递“我要生活·也要流浪”的年轻态度。品牌精神源自“流浪的鲸鱼”这一诗意意象，将白鲸转化为如大鱼“鲲”般自由翱翔的浪漫姿态，标志性的烟圈泡泡成为贯穿品牌精神的超级符号。
设计灵感源自“流浪的鲸鱼”这一诗意意象，将白鲸转化为如大鱼“鲲”般自由翱翔的浪漫姿态，标志性的烟圈泡泡成为贯穿视觉系统的超级符号。品牌传递“白天是群居动物，夜晚放精神去漂流”的生活主张，呼应年轻一代在社交与独处、现实与幻想之间的自由切换。命名策略上，“白鲸泡泡”以“泡泡”对应气泡酒品类属性，同时谐音“抱抱”，传递温暖陪伴的情感暗示；英文名“BELUGA BUBBLE”以潮流语感呼应品牌国际化调性，整体命名兼具识别度与情感共鸣。
通过品牌精神、视觉语言与命名策略的系统构建，白鲸泡泡成为一个兼具浪漫想象与年轻态度的潮流生活方式品牌。
White Whale Bubble is a trend-forward sparkling liquor brand for Gen Z women, made with Maotai-town sauce-aroma baijiu, embodying the youthful attitude: “Live fully, wander freely.”
Inspired by the poetic image of a wandering whale, the brand transforms it into a romantic, free-flying “Kun”-like figure, with signature smoke-ring bubbles as a core visual motif. Its lifestyle message—“social by day, free to drift by night”—reflects young people’s balance between connection and solitude, reality and fantasy.
The name plays on “bubble” (sparkling wine) and its homophone “hug,” conveying warmth, while the English name, BELUGA BUBBLE, adds a trendy, international feel. Together, the brand, visuals, and naming position White Whale Bubble as a youthful, imaginative lifestyle brand.