谷维多作为国内领先的稻米油品牌，面对消费者对稻米油品类认知不足的挑战，希望通过第三季稻田音乐会这一品牌活动，将产品理念与自然体验深度融合，提升品牌认知与情感连接。
针对消费者对稻米油品类认知不足的挑战，本次设计以“万物有灵·自然能量”为核心，将品牌与东方“天人合一”的自然观深度融合。我们通过“稻田精灵”IP形象、互动装置及“寻宝”主题线索，将稻米油转化为可感知的自然能量载体，在年轻化、趣味化的视觉语言中，打造从产品到情感的沉浸式体验，让品牌与用户在自然中重新连接。
Guweiduo, a leading rice bran oil brand in China, addresses low category awareness through the third Rice Field Concert, blending product philosophy with immersive natural experiences to deepen brand recognition and emotional connection.
Under the theme “All Things Have Spirit · Energy from Nature,” the campaign draws on the Eastern ideal of harmony between humanity and nature. Through the “Rice Field Spirit” IP, interactive installations, and a treasure-hunt narrative, rice bran oil becomes a tangible expression of natural energy—creating a youthful, immersive bridge from product to emotion.